Monochrome - The world of Lola
LOLA TARA, was founded by model IB Oyerinde, that aims to design pieces for the modern woman. The core idea is built around having pieces with intention and around reinventing sophistication, aesthetics, functionality and versatility. LOLA TARA was created to bridge the day-to-night attire with a subtle touch of vintage flair.
.. says IB Oyerinde. The speciality of LOLA TARA’s collection is its key attire, the jumpsuit, a one-piece that serves as a functional garment. Each style is inspired by travelling to various places and creating a mixture of distant cultures. Everything that is new, fresh and elegant.
Another speciality of LOLA TARA is monochrome styles that give the buyer a feeling of a polished, effortless and modern look. IB ended up creating a perfect balance between exciting colours and silhouettes.
Monochrome has long been seen as a power outfit for both men and women – there’s just something about having a completely matching outfit that exudes both power and grace. Monochrome is a feminist style – easy yet so powerful at the same time. Biologically, our eyes are more attracted to bold bursts of colour. IB believes that monochrome is a dynamic way of exploring the most innovative attire that brings out our own unique spirit and personas.
LOLA TARA’s tribe are the ones that embrace their personality by cherishing their culture and empowering their femininity. The feeling of comfort in one's own clothing, just like being home, is what LOLA TARA delivers to its tribe. In one word, LOLA TARA is grace.
Also, LOLA TARA is a slow fashion brand, preferred for someone who likes to have a style that lasts a lifetime, something that can be passed on and matched with other pieces. LOLA TARA is gradually growing by keeping in mind her love towards Mother Earth.
