Cowboy Fashion is Back: The Western Look Dominates Fall/Winter 2025
Let's break down how the cowboy-core trend became one of the biggest fashion obsessions of the year and how you can easily incorporate it into your fall wardrobe.
The Roots of Cowboy Core Popularity
The cowboy-core trend gained momentum thanks to some of the world's biggest music stars. Beyoncé brought it back when she released two country singles celebrating her Texan heritage, "Texas Hold 'Em" and "16 Carriages." Her fans embraced the cowboy aesthetic with enthusiasm. Lana Del Rey's 10th studio album, "Lasso," is also inspired by the country genre. Cowboy boots, fringes, and western accessories are now indispensable at concerts by Taylor Swift and Harry Styles - and the trend extends far beyond the stage into everyday fashion.
Cowboy fashion on the catwalk
Western fashion has long been an integral part of high-fashion catwalks. Louis Vuitton, under the direction of Pharrell Williams, showed embroidered suits, cowboy hats and bolo ties at its 2024 menswear presentation. Brands such as Diesel, DSquared2 and Alexander McQueen also reinterpreted the cowboy look. Ganni made cowboy boots popular again in womenswear, while Chanel and Balmain incorporated western elements such as tweed and fringes into prairie dresses.
Cowboy fashion is back in fashion
Cowboy fashion has been around for a while, but reached its peak in 2024. According to Business of Fashion, sales of cowboy boots and denim shirts increased by 240% in the US and UK in 2023. Interest in western pieces is also booming on second-hand platforms such as Depop.
How to wear the cowboy look in 2024
Want to try the cowboy trend? Here are some easy ways:
- Cowboy boots : An absolute must-have – combine them with jeans, dresses or skirts.
- Cowboy hat : A wide hat adds style to any outfit, be it for festivals or everyday wear.
- Double Denim : Wear jeans from head to toe for a modern cowboy look.
- Fringes : Fringe jackets or skirts are perfect for mixing boho chic and western style.
- Western accessories : Belts, turquoise jewelry or bolo ties turn any outfit into a cowboy ensemble.
Celebrity Inspiration: Bella Hadid's Western Looks
Bella Hadid is one of the trend's most famous proponents. At New York Fashion Week, she combined brown cowboy boots, a denim skirt and a brown corset, proving how Western elements can be effortlessly combined with everyday fashion.
Cowboy fashion is here to stay, combining nostalgic Americana with modern trends. Whether it's for a music festival or as a statement piece, cowboy-core can do it all. Louis Vuitton, Ganni and Alexander McQueen are leading the trend, but you don't have to wear high fashion to get in on the action. Cowboy boots and a western hat are all you need to master the look - day or night!
Ah, cowboy fashion is here to stay, combining nostalgic Americana with modern fashion trends. Whether you're dressing up for a music festival or want to add a statement piece to your wardrobe, cowboy core can do it all. Louis Vuitton, Ganni and Alexander McQueen are leading the way, but you don't have to wear high fashion to master the look. Just accessorize your outfit with a pair of cowboy boots and a western hat, and you're ready to wear this trend from day to night.
With these Western-inspired fashion pieces you are guaranteed to be absolutely on trend and make a clear fashion statement!
