Timeless Style Finds Its Match: The Jaeger-LeCoultre's New Ambassador Is Lenny Kravitz
The Swiss luxury watch company Jaeger-LeCoultre combined its creative vision with the artistic sense of Lenny Kravitz, a master at blending modern and vintage styles. In Maison's campaign, Kravitz's distinctive style effortlessly harmonizes with the designs of the timeless yet contemporary watches of Jaeger-LeCoultre.
When we think of the essential items that make up the striking look of Lenny Kravitz we immediately see the bold deep, chest-cut black silk blouses or blazers, wide-leg trousers and shiny black boots. And if we are talking about the Kravitz style that brings the bohemian and rock worlds together, it is impossible, not to mention accessories! While his accessory choices, especially in his stunning red carpet looks, included jumbled chain necklaces, wide-framed black sunglasses and multiple rings, one of the accessories that made his style so unique and powerful stood out from the others: the Jaeger-LeCoultre Reverso watch.
Like Lenny Kravitz's style, the Reverso promises its users never to go out of style, and its rectangular-shaped case promises an unorthodox but not excessive elegance. Described as an icon of 20th-century design, The Reverso also highlights the success of Kravizt, the brand's ambassador, in simultaneously combining retro and modern styles. Despite the contemporary design of The Reverso, we can say that Kravitz quickly adapted to the boho-rocker style instead of contrasting it. The pink gold Reverso Tribute Duoface Tourbillon worn by Lenny Kravitz in the campaign shoots not only draws attention with its design but also reveals its functionality with its dual time zone display, multi-axis tourbillons and the latest Caliber 847 configuration. Kravitz's collaboration with The Jaeger-LeCoultre, whose fascination with the 1960s and 1970s vintage timepieces, seems like the iconic model will be remembered with him for a long time!
