2023 Messika Campaign Taking You A Ride with Kendal Jenner
The contemporary French high jewellery house Messika, while adapting the elegance of the diamond to the dynamics of the modern world, manages to stay in a timeless line and brings the diamond together in free and bold designs that you can adapt to your style every day. With the references to Messika’s origins and passion that cherish its founder Valérie’s legacy, Messika has taken it as its duty to revive its vision in contemporary forms, drawing inspiration from many classic themes, from fashion to the great history of high jewellery.
The 2023 campaign puts two names in the lead role that perfectly match Valerie Messika’s philosophy regarding the timelessness of the diamond and the modern touch. While the campaign takes its inspiration from American cinema, Kendal Jenner and famous dancer/actor Alton Mason share the leading roles, reflecting the pop culture references of the story.
“Kendall has a very powerful natural presence in front of the lens. With one look, she is there. She embodies values that resonate perfectly with us: she is an accomplished and assertive woman, always right on trend. Here lies the strength of Messika, a Maison perfectly in tune with the times.” — Valérie Messika, Founder and Artistic Director of Messika
The young model's passion for American cars is in perfect harmony with the road story of the campaign; Jenner reviewed the skin-tight dress in the same red colour as the old American car in the campaign shoot and the "second skin" reference given by the Messika jewels shining like the sun in the Palm-Springs desert where the story takes place. The bold and modern pieces in the collection get their retro chic from the stunning harmony of diamonds with silver and gold; its priority is that the designs adapt to your body curves, not prevent your movements. In the campaign that draws the image of a mysterious and free woman, the necklaces and bracelets, ear cuffs, earrings and rings Kendal Jenner uses mixed, stacked and combined, manage to be inseparable parts of this rebellious image.
In the men's collection, of which Alton Mason is the face of the campaign, diamond, the precious product of high fashion, is combined with the firm stance of titanium, redefining masculinity with classic yet bold designs. Cord bracelets, pendant necklaces and rings in the collection present the Maison perspective against the unisex definition with mixed styles and colour games and invite you to reflect yourself freely.
