Victoria Silvstedt: "When people say 'No', I say 'Go!"

Do you remember the day when you decide to start your social media account? Was it aimed for your private usage, or you planned to blog?

I remember the first day. I was on the beach in Miami, and Jonathan Cheban, known as Foodgod, told me to open my Instagram account. So he helped me tagged me, and I quickly had almost 100.000 followers.

How do you manage to be sincere with your audience, and are there spheres of life that you prefer not to show?

I try to show as much as I can. My lifestyle, workout routine, foods, health, fashion, travel, etc. The only thing I keep private my love life.

How much time takes up your Influencer activity? And how long it takes to create content?

It takes about an hour a day or less, depending on where I am and how busy I am working on other projects.

Do you feel your Internet popularity in real life? Do people recognize you on the streets?

Yes, sometimes. I have some fans from my previous carrier as a TV presenter, actress, singer, and TV reality, and fans who come up to me saying we love your Instagram and want a photo!

What was the most unusual offer for you made by advertisers? And what kind of offers do you usually reject?

The offer I have got is too embarrassing to mention. And I always reject ads for sexy lingerie.

Could you please comment on the following statement: the bloggers’ credibility has dramatically dropped in recent times since 80% of them have fake followers, and all quality defining programs are very easily cheatable. And it is the reason why a lot of big brands are back to old advertising methods, which reach is countable.

I think it’s great both ways. I do lots of advertising on TV, etc., and I also do some on social media. I think both are great for business.

What is the most influential social network, in your opinion?

I think it is Instagram, at least for me. For the younger generation: TikTok and YouTube for sure.

What do you consider the blogger's peak of success?

When you reach a million followers. That’s big!

How to learn to be open with a billion audience? How to deal with hate, and is it worth it?

I don’t have a billion audience, so I guess I don’t have to deal with the hate. I have mostly positive followers' feedback.

What programs do you use while working on your blog? Can you recommend some tips for bloggers who are beginners?

I do it all myself since I enjoy it. I want to say to beginners: follow your passion, take your time, and don’t be upset if it takes time to create an action. Take advice from professionals.

What inspires you for posts' ideas?

When I travel and go to amazing places and events, I don’t have to be too creative since I show reality. During the three month lockdown, I got very creative and did the cooking, cleaning, workout, footage, etc.

Do you think bloggers the trendsetters of nowadays? Can they be considered A-list celebrities?

For me, I think A-listers are still the movie stars but maybe not for long. Let’s see.

Do you style your blogger looks by yourself, or do you have a professional stylist?

I do it by myself.

Who are you following? Whom do you consider as fascinating bloggers now?

I love Negin Mirsalehi @negin_mirsalehi, Olivia Culpo @oliviaculpo, Jasmine Sanders @goldenbarbie, and Chiara Ferragni @chiaraferragni.

Which famous blogger would you like to collaborate with?

Any of them for sure!