Influencers

Best Traveler is Doron Is

Doron Is, WBA2020 winner, is a frequent traveler, entrepreneur, blogger, dreamer, and fashion enthusiast.
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Do you remember the day when you decide to start your social media account? Was it aimed for your private usage, or you planned to blog?

It was ten years ago when I've started using Instagram. It took me a while to understand how to use it best and for what reason. In 2007 I began to use Instagram to promote myself, and when it got real, I started promoting my businesses as well.

How do you manage to be sincere with your audience, and are there spheres of life that you prefer not to show?

I am very sincere with my audience and try to be 100% real and honest since this is exactly what I expect from the people I follow. I share almost everything on social media except my private life, which I prefer to keep confidential.

How much time takes up your Influencer activity? And how long it takes to create content? 

From the moment I wake up, I'm working and thinking about being more creative and creating better content.

Do you feel your Internet popularity in real life? Do people recognize you on the streets? 

I don't feel it daily. Hopefully, in the future, I will. I do have a cute interaction - in one of my appearances at the New York Fashion weeks, I was sitting in the front row, and two guys came up to say they are familiar with my work and love my content. It was inspiring for me.

What was the most unusual offer for you made by advertisers? 

I've got an offer to promote a massage center in Thailand!

What kind of offers do you usually reject? 

I reject anything which does not relate to my content. Most of my content relates to travels, lifestyle, fashion, hotels, and food.

Could you please comment on the following statement: the bloggers' credibility has dramatically dropped in recent times since 80% of them have fake followers, and all quality-defining programs are very easily cheatable. And it is the reason why a lot of big brands are back to old advertising methods, which reach is countable. 

I don't agree. People can identify almost immediately who is a real blogger and who doesn't. I can understand why big brands would be afraid to work with bloggers, but I think it is better to work with bloggers/influencers who are real than old advertising methods.

What is the most influential social network, in your opinion? 

I think the most influential social network is Instagram, and there's a long way till it becomes irrelevant.

What do you consider the blogger's peak of success? 

When people actually hear me and use my tips and stories to make their adventures be like mine, I think it means I've succeeded. But I want to be heard more often and much bigger!

How to learn to be open with a billion audience? How to deal with hate, and is it worth it? 

When you get more famous and exposed to a vast audience, you must be ready for the fallout. Sometimes you get bad, nasty comments, and you need to be calm and reasonable. Never attacking people but be patient and containable. Eventually, it's worth it because mostly, you get great comments and appreciation.

What programs do you use while working on your blog? Can you recommend some tips for bloggers who are beginners? 

I use my iPhone and Mac to write and document while traveling and working. It's essential to back up your stuff! My most important tip is, to be honest with yourself and your audience, be loyal to who you are and never compromise.

What inspires you to post ideas? 

I love to travel to new places and read about cultures I've never seen and experienced. I get my inspirations from new places and from other blogs I read often.

Do you think bloggers the trendsetters of nowadays? Can they be considered A-list celebrities?

I think bloggers are a vital part of nowadays. They know what they want and how to present it to their audience. Definitely A-List Celebrities.

Do you style your blogger looks by yourself, or do you have a professional stylist? 

I love to style my looks myself. Usually, when attending fashion weeks and other significant events, I get help from designers and stylists with the perfect outfits.

Who are you following? Whom do you consider as fascinating bloggers now? 

I have been following a few bloggers who I think have amazing work and achievements: Ana Linares, Sarah Patrick, Christine Tran Ferguson, Tezza, and Jeremy Austin.

Which famous blogger would you like to collaborate with?  

Certainly, Tezza! She is an inspiration for me. She is an entrepreneur, founder of Tezza App (which I use daily), and much more. It's one of my top dreams to collaborate with her.

 

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