Why Quiet Luxury Is So Successful

Until recently, the logos of luxury brands couldn't be placed large enough on a fashion item. Because most people would like to aggressively show off what designer piece they are ultimately wearing. In the last few months, however, a new trend has emerged that goes in the completely opposite direction: large logos that immediately catch your eye are no longer desired. Instead, the signets should be placed as small and discreetly as possible .

But the quiet luxury is much more. Practiced primarily by the super-rich, it is a reserved, elegant style of clothing. Flashy colors, patterns and large logos are out of place. Rather, they are inconspicuous items of clothing whose purchase price can only be recognized by a trained eye.

We remember Steve Jobs ' classic black turtleneck , which, although inconspicuous, was an expensive designer piece by Issey Miyake . One of the pioneers in quiet luxury is definitely the Olsen twins' fashion label The Row. But Bottega Veneta and Hermés also show quiet luxury on the catwalk.

The trend has been going viral for months now. He is really hyped on Instagram and TikTok. The reason for this is probably the successful HBO series “ Succession ” . In the drama series about the media mogul Logan Roy, his son Roman makes fun of a Moncler vest in season 2, episode 6. At the time, not much attention was paid to this scene.

When Season 4 came out, a very similar scene happened in the first episode. At a birthday party, Greg's date's bag is described as a " ridiculously spacious bag " . The unmistakable check pattern makes it clear that this is a Burberry bag - worth around €2,300. After this scene was broadcast, there was a lot of talk about Quiet Luxury and the 2023 trend.

Quiet luxury not only has fashionable style, but also a strong connection to sustainability. Good quality makes the garments long-lasting. But sustainable materials are also used to create environmentally conscious fashion. Current trends are not important. Rather, what is needed is timeless, simple elegance that can be combined endlessly and never goes out of style.

The style is reduced to the essentials. Unnecessary bells and whistles left out. This also applies to accessories. Fine bracelets, small earrings, not too much of it. Statement pieces are absolute no-gos. But don't worry, the trend is definitely not boring. The fashion style is elegant, reserved and high quality. That's probably the secret of his success and why we'll definitely be seeing him for a long time.

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