Fashion Week

The Most Original Shows of Fashion Week

Fashion week as we have known it, with its places crowded with people from all over the world, is no longer possible. Digital fashion week is now the new fashion week. The brands, therefore, had to be creative for their shows. But with creativity, anything is possible, and the fashion world has shown how an institution reinvents itself to adapt to constraints. Here are the most original parades of the last fashion week.
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Dior Haute Couture

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Dior Haute Couture Show

Called Le Château du Tarot, the traditional fashion show is transformed into a short film. Like a fairy tale, Maria Grazia Chiuri takes us into her imaginary world and makes us discover her characters. Instead of walking the podium, the models run around the castle. From the narration to the clothes to the sets, everything that makes the magic of a parade is gathered at the Château du Tarot.

Casablanca

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Casablanca

Change of scene with Casablanca, Charaf Tajer invites us here to the most stylish celebration of the victory of the Grand Prix, in Monaco. With this parade, Charaf Tajer invents the perfect mix between an advertisement and a parade. Mansion, the 70s, colors, patterns, there are so many small details, each more magnificent than the next, that we do not even know where to look. Which makes it a true work of art. After watching it, you only want one thing, to be there with them, wear the collection and party.

Coperni

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Coperni

Coperni was not organized digitally, but physically with privileged guests. How can you bring people together to view the collection safely during COVID? For Coperni, you put the guests in cars. It's actually very smart because it allows you to move and bring people around however you want, while still being safe. And what's even more interesting is that the cars created the parade. The mannequins walked on the road, created between the rows of cars.

Miu Miu

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Miu Miu

The direction of the mountain with Miu Miu. Here again, the choice of decor plays a big role in the parade named, Brave Hearts. It is directly in the snow that we find the models, with their wool hoods, their large gloves, and their gigantic fur après-ski. The decor is magnificent, in the heart of the mountain between a pine tree and a ski slope. The Miu Miu show, in addition to being refined, is intended to be original in the heart of nature.

Moschino

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Moschino

With Jungle Red, inspired by the 1939 film "The Women", directed by George Cukor, Jeremy Scott invites us to drink tea and eat cake with Dita Von Teese while watching his show in a theater. As in a real theater, the scenes change according to the outfits that dress the women in different sets. First in the city, then in the countryside, then because Moschino women are women of culture, in a museum, not to mention the jungle for a beautiful safari. And then, like a cycle, we come back to the theater with the clothes you need to wear to go there. The parade is original, fun, and automatically pays a very nice tribute to the 80s.

Celine

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Celine

Hedi Slimane gives us a glimpse of castle life with his parade. Celine's show titled Teen Knight Poem takes place in one of the most beautiful castles in France, Chambord. The royal guard, the gardens, the Céline flag, the architecture, the music, everything shows us what the royal family would look like Hedi Slimane.

Balmain

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Balmain

Head to the moon with Balmain. Olivier Rousteing presents his new collection to us at Air France. Sometimes on the wings of the plane, sometimes below it, both in the hangar and in the space, the decor is intended to be multiple and plays a big role in the charm and gives a more unique side to the parade. Probably a show that would never have seen the light of day without the crisis, proof that constraint leads to creativity.

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