Salvatore Ferragamo “FUTURE POSITIVE” F/W 2021
Salvatore Ferragamo leaps forward to shape a new now. Inspired by the limitless conceptual freedom of science fiction and the house’s heritage of technical innovation, creative director Paul Andrew projects into the future to craft an alternative vision for the present. Fueled by optimism and hope, this is a bright and youthful collection that disrupts and upgrades 21st-century tropes of uniform - business, military, evening, sporting – discarding all that is old-fashioned. This collection is driven by sensitivity to the health of our environment.
Paul Andrew says: “In fashion, the past exerts a gravity - we are always drawn to it. For this season I wanted to invert those physics. The objective was to engineer a collection that sees the present through a prism of the future – unleashing a multitude of fresh perspectives. Pre-millennial sci-fi classics Gattaca, Until The End Of The World, and The Matrix were all cinematic influences - past imaginings of the future that have shaped today. For this ‘Future Positive’ collection I imagined the standard contours of today’s uniforms as fossilized remnants of a long-forgotten past, freed of all associations of class, colour, or creed. This collection proposes new uniforms for a utopian future in which diversity and positivity combine to transform our world for the better. As Salvatore Ferragamo once said of his own work, this collection is dedicated to all those who must walk’ – at a time when we must be united in our determination to reimagine, rebuild, progress.”
Collection
Ready-to-wear sees tailoring templates blended and sequenced with codes drawn from militaria, moto, athletics, scuba, and beyond. For both women and men, shirting, mohair knits, footwear, and accessories are connected and complementary, presented in monochrome against bursts of colour. Seasonal advances include capes, coats, and parkas in heat-processed leathers and wools, fine gauge technical knitwear, knit bodysuits, and dresses patterned in an abstract future camouflage. Utility parkas and casual tailoring, dresses, and outerwear strafed with irregular bursts of fringed yarn. A constellation of draped jersey dresses and statements in chainmail star and shine throughout the lineup.
Shoes
Key footwear includes space-biker boots, scuba sock sneakers, clogs in rubberized Nappa, and a sleek reinterpretation of Ferragamo’s iconic F-heel adorned with rhinestones and a galvanized finish. Accessories: Key bags include the Nano-Trifolio in rubberized Nappa and a volume, deconstructed Studio bag. A travel bag for men comes in futuristic Gancini-embossed leather and features a pocketed utility strap.
Accessories
Key bags include the Nano-Trifolio in rubberized Nappa and a volume, deconstructed Studio bag. A travel bag for men comes in futuristic Gancini-embossed leather and features a pocketed utility strap.
Styling: Jodie Andre Barnes
Casting: @DMCASTING, Piergiorgio del Moro
Music by Frederic Sanchez
Hair by Holli Smith at Art Partner using Wella Professionals
Nails by OPI
Make-up by: Fara Homidi with product provided by @MACcosmetics @MACcosmeticsitalia
