Exploring the Latte Makeup Trend: The Latest Beauty Craze on TikTok

The "clean girl aesthetic," noted for its minimalist and refined style, dominated beauty TikTok throughout the colder months into the bloom of spring. The primary objective of this trend was to achieve a lightweight and flawless base, along with other distinguishing features like soap brows, a vibrant sheer blush, glossy lips, and little to minimal eye makeup. As we transition from summer to autumn, TikTok presents the latte makeup trend, offering a more glamorous twist to your everyday look.

Here's everything you need to grasp if you're prepared to jump on the latte makeup bandwagon - or should we say, ready to take a sip?

Unveiling the Latte Makeup Trend Latte makeup leans heavily on different hues of brown, with hints of shimmer sprinkled throughout to form a harmonized, structured yet warm and illuminating appearance. With its universally complementary neutral tones and a bronze, radiating finish that screams high-glam, it offers a swift, straightforward, and adaptable beauty routine.

Mastering the Latte Makeup Look To truly encapsulate the essence of latte makeup, you need to define and accentuate your eyes. You can opt for darker shades for more delineation or lighter shades for a more simplistic, barefaced appearance.

• Step 1: Start by using a primer or a light brown eyeshadow as a base covering your entire eyelid, then employ a darker brown shade for the creases and the outer eye corners. Pro tip: If you desire a more intricate look with varying transition shades, adhere to the same concept. Commence with the lightest brown shade as the base and progressively use darker shades towards the outer regions.

• Step 2: Subsequently, apply a gold or champagne shimmer to the inner corner or center of your eyelid, depending on where you prefer to highlight.

• Step 3: Conclude by choosing a dark brown shade of eyeliner. While a smoked-out style is popular, you can also opt for a subtle wing or whatever your go-to eyeliner style is.

Once the eyes are done, move onto the face:

• Step 1: For your contour, use a shade akin to your darker eyeshadow (or you can even just use the same one for a unified look). Contouring preferences vary, but for the latte look, apply minimal amounts of contour at the top of the forehead on both sides, underneath the cheekbones, and along the jawline. Then, seamlessly blend everything.

• Step 2: Conclude by using a gold or champagne shimmer to highlight your face, just like the one used for your eyes. Add a hint to your cheekbones, the tip of your nose, above the cupid’s bow, and anywhere else you want to glisten.

• Step 3: For the finishing touches, you can maintain the brown palette or introduce a dash of color. If blush is a staple in your routine, you can choose a brown or gold shade, or maybe stick to your favorite pink for a rose latte effect.

• Step 4: For lips, try a soft brown or neutral color. Line your lips with a darker shade, or blend it out for a more casual look.

Like the cloud makeup trend, latte makeup is a nostalgia trip. This current trend credits its inception to makeup artist Tanielle Jai, who pioneered a radiant bronze look in 2018 that made its comeback on TikTok in late spring of 2023. Perfect for the summer season, the latte makeup trend lends its wearer a vibrant sun-kissed glow, emulating a just-off-the-beach vibe. Moreover, it enables a subtle contour that merges effortlessly with the overall look. And given its neutral and brown shades, it's a fitting addition to your autumn beauty regime as well.