Digital Lavender Becoming the Biggest Shade of 2023
While Digital Lavender is becoming the predicted Color of the Year 2023 for global authorities like Pantone, Coloro and WGSN, if there's one thing we know about the potential colour of the year, it's that purple has managed to return magnificently.
Digital lavender inspires us to protect and improve our inner balance (mental health) and re-establish our well-being with its impact on representing wellness and digital escapism. Since Digital Lavender has a shorter wavelength, researchers claim that this relaxing colour brings calmness to your thoughts and reminds you to stop and breathe in your daily bustle. Digital Lavender, embedded in the digital culture with which Gen Z is in close contact, also captures the perfect balance it inspires while standing between the virtual and physical worlds.
Considering the gender-inclusive power, strong sensorial impact and reposeful vibes of the Digital Lavender, we do not intend to leave this colour to wellness products, self-care rituals or healing practices! Who said pastel colours are only for summer and spring? Our styling tips are just below.
Digital Lavender is a great choice to wear entirely on its own with its striking and distinctive look. If you are used to dark colours, and it is not easy to try Digital Lavender, you can take advantage of the guaranteed elegance that monochrome clothing will create. And if you want to make the combination more playful, you can match the Digital Lavender tone with Barbiecore pink, creating a similar monochrome effect.
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If you are attracted to the dreamy vibes of the Digital Lavender, romantic cuts and feminine forms can boost the romantic mood in your style. Corsets, crop tops, ruffled and slipped dresses or flower prints will help you to feel the vibes!
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You want to avoid getting lost in the digital lavender colour, but you can't distance yourself from its charm. Don't worry; you can include this colour in small touches in your style or keep the combination as casual as possible. Classic white tee with Digital Lavender trousers and leather jacket, Digital Lavender high knits with jeans or only small accessories such as buckles, shawls or bags can do wonders.
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The digital lavender colour perfectly matches almost all pastel tones and is easily paired with neutral shades of the Vanilla Girl trend. Still, we suggest balancing it with energetic colours such as orange, yellow or dark green to make the most striking combination.
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