Highlights from MFW: A Showcase of Emerging Brands
As fashion weeks around the globe, from Milan to Riga, wrap up, our editorial team reflects on the standout brands from the recent Moscow Fashion Week, held alongside the BRICS+ summit. From innovative newcomers to established names, here are the brands that left a lasting impression.
BITTE_RUHE
One of the most eagerly anticipated presentations was from BITTE_RUHE, a brand that captures the essence of modern elegance. Characterized by delicate hues, oversized silhouettes, and shimmering sequins, the collection by Ksenia Kudryashova featured an inventive blend of styles. Known for its distinctive silhouette, BITTE_RUHE presents a creative fusion of seemingly incompatible narratives, resulting in unique designs like quilted corsets, sequined tracksuits, and voluminous sleeves on coats. This collection truly embodies the philosophy that "the clothing speaks for itself."
Instagram: BITTE__RUHE
Gapanovich
The Gapanovich brand debuted its 2024 bridal collection, infusing fresh, ethereal qualities that resonate with its core identity. Each piece reflects the designer’s deep dive into creativity and history, rooted in Russian traditions. The reimagined silhouettes highlight the interplay of past experiences and contemporary innovation, offering brides a representation of soulfulness and sensuality. The collection’s layers and textures showcase a symbiotic relationship between innovative techniques and traditional craftsmanship, exuding femininity, innocence, and lightness.
Instagram: gapanovich.brand
ZUHAT
ZUHAT introduced a captivating new collection that delves into the dynamic between femininity and masculinity. The runway featured flowing maxi dresses paired elegantly with satin bombers, alongside structured floor-length garments. Key elements included transformer pieces, asymmetrical cuts, and intricate kaitag embroidery, all complemented by deconstructed jackets with nods to traditional robes. The collection’s playful prints, such as a denim skirt incorporated into a silk dress, added an unexpected twist, while a rich palette showcased classic tones alongside vibrant shades of wine, turquoise, and deep aqua.
SHATU 1997
SHATU 1997 unveiled a whimsical cruise collection inspired by rare archival photographs of royal vacations. This enchanting lineup captured the essence of leisure with relaxed looks characterized by a noble color palette and airy designs. The collection included short-sleeved shirts, straight-cut midi skirts, and breezy shorts cinched with fringed belts, evoking a sense of holiday charm. Notably, SHATU emphasizes sustainability, crafting its garments from eco-friendly materials like nettle and linen organza, ensuring a refined and conscious approach to fashion.
Instagram: shatu1997
MEASURE
For a few moments, the audience was transported to the breathtaking landscapes of Dagestan during Measure's captivating showcase. The collection provided a refreshing lens on the region's rich culture, with the Creative Director drawing inspiration from traditional attire, daily life, and local art. While firmly anchored in cultural elements, the collection embraced a sporty aesthetic, creating a seamless fusion of heritage and modern style. These pieces transcended the confines of typical workout wear, offering a contemporary interpretation of the national uniform that celebrated both tradition and innovation. This unique blend resonated with attendees, showcasing the beauty of Dagestan's heritage in a fresh, dynamic context.
Instagram: Measuregirl
As Moscow Fashion Week showcased these dynamic brands, it reaffirmed its position as a vibrant hub for creativity and innovation in the fashion world. Each of these designers not only brought their unique visions to life but also contributed to the rich tapestry of global fashion dialogue.
