Since 2002, traditionally at the beginning of December, CHANEL has been showing the much anticipated pre-fall collection Metiers D'Art. Despite the situation in the world, the fashion house has not changed its traditions this year either.

Alber Elbaz christens his new brand AZ Factory with a Spring/Summer 2021 Haute Couture collection that prioritizes figure and functionality.

How about, at the invitation of Anthony Vaccarello, creative director of Saint Laurent, to escape in a 10-minute video presenting his new spring collection into the desert with its soft and endless expanses? Whether it is a real desert or such a perfect decoration - one can only guess and admire.

It's no longer a secret. Bottega Veneta shared a video of their new collection show.

The long-awaited show of the Prada Fall / Winter 2021 men's collection, which took place as part of Milan Fashion Week, left a bright mark in the history of the industry.

Titled Peculiar Contrast, Perfect Light, Virgil Abloh's Fall/Winter 2021 runway show for Louis Vuitton began with a frosty film, with models ice-skating from a tundra into an Instagram-friendly indoor ambiance and wearing tailored-made clothes ready for tourism with performances by Mos Def and Saul Williams.

The past parade seasons bear witness to events never experienced before, taking a turn towards the non-traditional. With the many developments of COVID-19 the world has witnessed, hosting in-person shows to launch new collections no longer presented itself as an option for big fashion houses. Industry giants have turned to a virtual and digital approach to product presentation. These alternatives set new standards for creatives: here are some of the season's most captivating works.

In Fendi Men's Fall/Winter 2021 show, Silvia Venturini Fendi blends colorful imagery with her signature tailored silhouettes.

Pierpaolo Piccioli shot his resort collection “Valentino Diary Resort” for Maison Valentino himself on his stunning friend, top model Mariacarla Boscono, and male model Luca El Bali.