Accessories

Scarcity and Excellence: The Power of Waiting for Luxury

In the world of luxury, items like Hermes bags and Patek Philippe watches are like the ultimate dream come true. They're the kind of things everyone secretly yearns for but knows they're not easy to get. It's a bit like waiting for that special dessert at the end of a fine dining meal – you savor the anticipation and appreciate them all the more when you finally have them. These treasures are for those with a true passion for fashion and luxury, and they understand that the best things in life are worth the wait.

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Deeply embedded in our psyche from early childhood, scarcity is a concept that transcends societal, generational, and cultural boundaries, albeit to varying degrees. Think back to the coveted candy, the television time, and now, the prized iPad for a four-year-old - the harder it is to obtain, the more its desirability soars, assuming one knows of its existence in the first place.

However, luxury offers a more profound lesson - scarcity, in isolation, possesses little allure. It necessitates an entire ecosystem cultivated by a culture of excellence to truly thrive. The psychological potency of scarcity stems from its intrinsic connection to boundlessness. In an era characterized by rapid consumption and deliberately shortening product lifecycles, anything exhibiting unwavering integrity gains in value. This principle illuminates why scarcity, when enveloped within a culture of excellence, wields such compelling influence.

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Let's take a delightful journey into the world of Elona Varfi, a thriving luxury sourcer whose remarkable story perfectly illustrates the commitment and expertise demanded in this exclusive realm. Elona's odyssey began when she discovered her knack for uncovering the extraordinary, propelling her into the realm of luxury sourcing. When she first entered this field, the role of a luxury consultant and sourcer was virtually unheard of.

As a luxury sourcer, Elona's primary mission is to seek out, secure, and deliver exceptional, high-end products, often tailored to the unique preferences of her clients. Her clientele spans from well-heeled individuals in search of custom-made fashion pieces like Hermes bags to interior designers hunting for rare antiques and art. One of Elona's secret weapons for success is her expansive network of connections. She has cultivated relationships with premier auction houses, designers, artists, jewelers, and galleries worldwide. Thanks to this network, she gains access to exclusive pieces that remain beyond the reach of the general public.

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„The market of luxury brands, including jewelry, has always attracted me, and now that my early passion has turned into a profession, I feel even more satisfied. I used to work as a consultant for the auction company Sotheby's and I now have my own company for the re-sale of luxury products and other luxury services called ClassyBubbly“ - Elona Varfi.

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Elona's success is all about her exceptional ability to distinguish exceptional items from the ordinary. She's dedicated to a fault, even traveling extensively to personally inspect items, ensuring they meet her high standards before presenting them to her clients. This dedication has earned her a sterling reputation in the luxury industry.

To get where she is today, Elona invested her time and resources in building relationships with Hermes collectors, attending exclusive events, and networking within the fashion community. She also took the step of establishing her online presence, creating a website and using social media to showcase her collection of Hermes bags. Through unwavering commitment to quality and authenticity, she has solidified her reputation as a trusted dealer in the luxury handbag market.

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Hermès is all the rage right now. In the first quarter of 2023, they notched up a whopping 22% surge in sales, totaling a consolidated revenue of 3.380 million euros. Across the board, in every corner of the globe and every aspect of their business, they're experiencing strong growth. It's no wonder that more and more perple are seeking out a fashion consultant to navigate this flourishing market and snag their dream items.

Elona is a true gem in this scene - her knack for tracking down rare and limited-edition Hermes bags is nothing short of remarkable. Her clients, from A-list celebrities to fashion aficionados, adore her personalized service and trust in the authenticity of her offerings. Through relentless determination and effort, Elona's business flourished. What's more, Elona is a Hermes bag enthusiast herself, boasting a jaw-dropping collection of over 30 unique bags, including the holy grail of them all, the Hermes Himalayan Birkin, the most expensive handbag ever to grace an auction. Back in 2019, this iconic piece fetched a staggering $500,000. She didn't stop there; Elona expanded her team, set up shop in the chic London district of Knightsbridge, and forged connections with clients worldwide. Her boutique, Concept 55 London, swiftly gained a reputation as a go-to spot for A-list customers. Known for their expertly curated collections of pre-owned luxury items, the boutique satisfies the desires of those who crave luxury without the stratospheric price tags.

Credits

Photographer: Agnes Wonke-Toth

Stylist: Sophie Cloarec

Hair & Make Up Artist: Julia Kuzmenko

 

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