MOSCOT - introducing the new Fall/Winter Campaign 2021
The new campaign captures colorful vignettes of intimate moments and celebrates the unapologetic escapism of everyday rituals. Styled back to the ‘70s with influences of today’s modern flare, the campaign serves as a time capsule to the past and a ticket to the future.
Shares Chief Design Officer and 5th Generation Zack Moscot.
He adds, “..whether it’s through the delicate striped metal texturing on our new aviator — The SHAV, or the subtle yet dramatic cat-eye curves of The FRAYDA, these new frames share a unique balance between modern details and heritage design.”
Set in an exaggerated and kitschy rendition of Grandma Sylvia Moscot’s living room, the campaign was shot in the iconic Orchard Street gallery that has served the loyal and eclectic MOSCOT community for decades. The transformative space has taken form as a stage for up-and-coming musicians, a hangout for legendary Lower East Siders, and features a salon wall of past and present icons who don MOSCOT frames.
Set in an exaggerated and kitschy rendition of Grandma Sylvia Moscot’s living room, the campaign was shot in the iconic Orchard Street gallery that has served the loyal and eclectic MOSCOT community for decades. The transformative space has taken form as a stage for up-and-coming musicians, a hangout for legendary Lower East Siders, and features a salon wall of past and present icons who don MOSCOT frames.
Apart from those key items, MOSCOT further brings The ZINDIK, The FRAYDA and The FLIPTOSH - each model unique in its own way.
The ZINDIK is zesty and zealous, sometimes a bit zany this one’s named for Abe Zindik, a local L.E.S. resident and professor at Brooklyn College.
The FRAYDA is a joyful nod to Third Generation Joel’s sister, Beverly. If there’s one thing to know about this Moscot matriarch, it’s that she lit up every room with her pearly whites and magnetic charm.
With The FLIPTOSH, an optical-sun duo, you can double down on style and join the #LEMTOSHLegacy The FLIPTOSH way. Heads or tails, you’re a sure winner no matter how the coin lands!
The new FW’21 collection is available exclusively on moscot.com and at selected opticians.
