Since being eco-responsible is no longer an option and producing while respecting life is impossible – it is simply a must to change the paradigm because it is no longer a question of “producing”. Humanity will only be able to survive by placing back at the heart of its activity the only notion that should have guided our lives – art. “Create” instead of “produce.” This is what Fovari wants to remind us through this collection of Le Parfum des Nuages. Clouds are the cycle of water, and therefore of life. Their perfume is our soul, that of humanity. Materials are ethereal…
Architecture is the red thread of the wardrobe: vaporous cloud sleeves in taffeta, airy skirts in silk and organza, high-waisted satin pants, and crepe tops.
From milky white to black with sparkling accents, like that of a starry night, from the pale pink of dawn to the silver of the zenith, passing through the purple, blue, and orange of summer rain, the choice of eco-responsible materials emphasizes refined elegance and timeless chic.
The lightness of the materials, their aerial, soft moving beauty underline the impermanence of all life, like fleeting clouds which, through a cycle that we thought was immutable, make life rain down.
Fovari completely succeeded in leaving an outstanding reminder: Create instead of produce, while being guided by art.
CREDITS:
Photographer: Greg Alexander
Art Direction: Sebastien Vienne
Model: Ann Sophie Thieme
Make-up: Carine Larchet
Hair: Isabelle Luzet
Production: Méphistophélès