A fashion show is not only about presenting new collections, but also about creating a whole universe around them. Like theaters or Hollywood movies, clothes are presented in a particular setting, situation, or atmosphere, which gives them a quirky and unexpected look.

&quot;Scenographer&quot; is a profession of creatives and artists who transcribe an atmosphere, accompany styles of clothing to create a situation, and develop new ideas so that each collection is unique.

Alexandre de Betak, D&eacute;vi Sok, and Olivier Massart have been working behind the scenes for years and are behind the most majestic fashion show you have ever seen.

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Dior 2013 BUREAU BETAK Jardin musée Rodin.jpg

Dior 2017-2018 Cour Vauban Hotel des Invalides.webp

Courtesy of Balenciaga.webp

Fashion designers from all over the world and brands like Balenciaga, Gucci, Louis Vuitton, Chanel, Dior, Balmain, Yves Saint Laurent&hellip; trust their talent and work with them to make their creations spectacular.

Their biggest challenge? Respect the identity of brands. Surrounded by immersive landscapes, giant structures, and innovative design events, these 3 scenographers will amaze you.

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1. Alexandre de Betak, the &quot;Fellini of fashion&quot;

Alexandre de Betak. Picture credit: courtesy Alexandre de Betak/Phaidon Press

Working under pressure, ensuring that the light is placed in the right place, directing the models to adopt the exact attitude they want, the scenographer is on all fronts. Alexandre de Betak makes a breathtaking parade every 15 minutes&hellip; and he now organizes more than a thousand!

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<iframe align="middle" frameborder="0" height="700" scrolling="no" src="https://www.instagram.com/p/CLmZJZKHjED/embed/" width="700"></iframe>Credit: Instagram @bureaubetak

<iframe align="middle" frameborder="0" height="700" scrolling="no" src="https://www.instagram.com/p/B6S3LfDiXqL/embed/" width="700"></iframe>Credit: Instagram @bureaubetak

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He founded Bureau Betak, an event agency. His unstoppable imagination, his multiple ideas, and his refined taste have allowed him to be behind the scenes of all the great successes in fashion.

2. Devi Sok, talented producer and scenographer

Backstage: Dévi Sok

Diversifying and changing our vision of luxury fashion is what Devi Sok is aiming for by locating fashion shows in the most unlikely places: disused garages, museums, art galleries ... to identify unexplored spaces.

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<iframe align="middle" frameborder="0" height="700" scrolling="no" src="https://www.instagram.com/p/BqNIlCMBZ6K/embed/" width="700"></iframe>Credit: Instagram @devisok

<iframe align="middle" frameborder="0" height="700" scrolling="no" src="https://www.instagram.com/p/CMmFq6JAwRT/embed/" width="700"></iframe>

Credit: Instagram @devisok

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Before starting each fashion event, Devi Sok is aware of the budget she will have, the number of guests, and starts with a few ideas. She is then responsible for deciding the route the models will have to take, the location of the light in the space, and the creation of the sets.

3. Olivier Massart, the creator of the &ldquo;dream show&rdquo;

Portrait Courtesy: Olivier Massart

Olivier Massart, one of the most renowned scenographers in the history of fashion, has organized more than 7,500 shows of the biggest Haute Couture brands since the 1950s.

He transformed the catwalks by creating a new rhythm and introducing new ways of presenting a collection.

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His great ambition, his creative vision, and his cheek allowed him to express his art by relocating the classic podiums at the Stade de France, the Great Wall of China, the Olympia, on the wings of an AirFrance plane, or in a parking lot.

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<iframe align="middle" frameborder="0" height="700" scrolling="no" src="https://www.instagram.com/p/CBcvWtFoGh5/embed/" width="700"></iframe>Credit: Instagram @lamodeenimages

<iframe align="middle" frameborder="0" height="700" scrolling="no" src="https://www.instagram.com/p/CHqEScnHlTA/embed/" width="700"></iframe>Credit: Instagram @lamodeenimages

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Olivier Massart, in the fashion industry for over 40 years, runs La Mode en Images, an international event agency, bringing together his most eclectic ideas and the most unexpected places.

The immersive creations of these three influential scenographers have marked the history of fashion. And each year, the level increases&hellip; We can not wait to see what will follow!

The Most Creative Luxury Fashion Show Organizers in the Spotlight

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