Perfume giant Coty has announced a new environmental target.
Coty, which has partnered with KKW Beauty, Balenciaga, Marc Jacobs, and other brands, plans to manufacture most of its perfume products using a benchmark from industrial carbon emissions. The company has signed a letter of intent to become LanzaTech’s carbon recycling partner for the ingredient.
“Coty is focused on creating outstanding products that are truly clean and sustainable,” Coty CEO Sue Naby said in a statement.
The technology for capturing greenhouse gases was developed several decades ago, but it has not found widespread use due to its high cost. The new project for Coty will be developed by the startup LanzaTech. Coty also plans to cut its own carbon emissions by up to 30% by 2030.